You missed the point of my post completely.
You're right. We constantly finish above the clubs I mentioned. But we also constantly come up short when it really matters on the pitch. You just can't defend 1 league cup in 2 decades when the owners invest less in the team in real terms than the clubs in question.
Under our
business model, the game is far more about profit than glory.
If , in January, we were in the midst of a title race, we would be far less likely to take a gamble on an overpriced player that just might make the difference than any of our rivals.
The balance sheet will always come first, as Poch found out these last couple of years.