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Management ENIC

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How do you quantify the value of most marketing?

The name Tottenham Hotspurs Stadium now gets millions more eye balls everytime there is a concert or an NFL game.

How many of those knew the name of the club before?

How much do those eyeballs looking at the name make for us?
Nothing. Not a penny. So what if a Beyonce fan googles who, why or what the Tottenham Stadium is.
 
Just watched a bit of the levy thing

He’s just a politician , shallow words , faux sincerity incapable of taking the blame but then again the questions were pretty weak obviously chosen

Had to turn it off
 
Think bigger

Go to our next home match with a massive case full of empty jars, take off the lids for 30 seconds and reseal

Sell jars of Levy air

Make a killing

I'd pay at least 10k for a jar and I think many others on here would do the same
Or whoever got the last hair on Daniels head. That will be priceless. A few on here would be checking their savings.
 
1572.jpg
Now they can blame it all on poch!
 
Bit more to it than that.

Yep. Brand awareness is a vital thing. Companies pay a fortune for that kind of global marketing.

But what does it do for us?
Demonstrate how it helps? Show a tangible financial benefit.

You can't. No one can. Whereas, selling the naming rights makes it easy to quantify. It's just whether or not it's even worth it. If I was thinking of selling the naming rights, I'd put it on a 5 year cycle, because in 5 years, the annual income will probably end up pointless compared to other teams new deals.
 
But what does it do for us?
Demonstrate how it helps? Show a tangible financial benefit.

It's just a basic understanding of the importance of brand awareness. People try to assign a monetary value to a brand name, but it's damn near impossible to quantify at times. Just for an example of the importance, Coca Cola spends around $4B/year on advertising and branding work.

You can't. No one can. Whereas, selling the naming rights makes it easy to quantify. It's just whether or not it's even worth it. If I was thinking of selling the naming rights, I'd put it on a 5 year cycle, because in 5 years, the annual income will probably end up pointless compared to other teams new deals.

Yes, maybe, but you have to do an opportunity cost comparison. Let's say that due to the football games, concerts, the NFL, corporate events, and ever thing else that "Tottenham Hotspur Stadium" generates 250+ million impressions per year. The advertising cost alone to do that could equate to whatever we bring in via naming rights if the offer is too low. So, you picked up naming rights but you could end up profit neutral or negative depending on the level of advertising and branding spend that you'd need to make up for what the current stadium name represents.
 
If you didn’t like Levy before the forum, you still don’t.

If you didn’t mind him before the forum, you still don’t.

If you loved every inch of flesh on his shiny head before the forum, you still do.

Not exactly mindblowing to see the comments on here.
 
Levy is not going anywhere Particularly now he has got Ange. The fans need to put pressure on him to change but as can be seen on this forum apart from ticket prices they are happy with the football.
For me it is the lack of a trophy that is the problem but too many fans like Levy are only interested in the PL. it needs fans to pressurise Levy to push more emphasis on winning a trophy. With no League cup or Europe this season we should be able to really go for it this season but i just cannot see it happening and we will get a repeat of the League cup with many changes and going out to lesser teams.
 
Absolutely.

Levy's recent quotes alluded to that. Would take an amazing offer to beat the Marketing value for the THFC brand to have the NFL and Beyonce performing at the Tottenham Hotspur Stadium.


Levy has always been and will always be a very shrewd business mind.

But



This is still a valid take as well. At least worth someone asking him. Nobody wants to see us "do a Boehly" but there is a place between what Roman and City have done and what Levy has done. Then there is FSG that just made better football decisions and had a more flexible model for recruiting legit world class platers when they were in a position to push on.

This rebuild is something Levy has been a part of before successfully with Poch. Big question is what they do if it gets us there and thereabouts again.
He also always backs the manager rather than building consistent backroom staff to support him. Now lost Paratici and the people he hired but conveniently got Ange a yes man. The relationship and functionality of the club's recruitment will soon break down again.
 
He also always backs the manager rather than building consistent backroom staff to support him. Now lost Paratici and the people he hired but conveniently got Ange a yes man. The relationship and functionality of the club's recruitment will soon break down again.


I hope not but I do agree, he has a bad habit of removing barriers between himself and football operations. Which is exactly what most fans want.
 
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