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Management ENIC

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ENIC In or ENIC Out

  • Total voters
    209
Brian Fantana said:
So we now know from this interview that annually the club makes £20m to £30m from the other events and this is put towards capital costs. Ie. paying off the interest on the loans as I always expected the plan was.

That is the first time we have had a proper answer from the club on that.

I would add, the last few minutes of that is the most honest we've seen him.
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To be fair the club publishes a set of accounts with a fair amount of detail of where its revenues come from. So for example in the most recent accounts to 30 June 2022 on page 1 breaks revenues down between match day receipts, prize money, TV revenues, sponsorship and 'other' (which includes NFL, events, stadium tours etc which totalled £31.9m last year)

And right from the word go, Spurs have always emphasised the stadium was being built to be a 'multi use' stadium rather than 'just' a football stadium simply so as to have as many revenue streams as possible to contribute to the running costs and repayment of capital expenditure) - whilst also emphasising that the principal activity is to run a football club.

So not hidden, just need to dig a bit to find out !
 
Richard Arlison said:

View: https://x.com/footballdaily/status/1705158475754455222?s=20

Again, happy to remind everyone that Levy fucked it royally the last 4 years on Jose and Conte but the way he described the Kane deal, he played it right and got great money for a player that probably wanted to walk on a free.

Tough decision to make.
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Yeah agree

Fair play to the little cunt, he played that superbly in many ways

Managing internal negotiations with Kane must have been interesting. I don’t think Bayern were his primary choice
 
BernardMatthews said:
It just shows how entrenched a brand can be. Hoover were big in the 1950?!s

I have no idea when Hoover stopped being the goto Vacuum cleaner. And they have been bought out by some other firm since those heady days of the 50s.

But I’m sure the original owners made plenty of money off the back of their Hoover advertising. Since then people just have adopted that name for a domestic appliance.
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yeah although that's being diluted by globalisation... the new breed won't be calling it a Hoover, it's just us old farts. Give it 20 years and nobody will know the name. Was an amazing campaign though, really ground-breaking
 
MVP said:
He strikes me as a guy who really doesn't know what he's doing, too many maybes and doesn't learn from his experiences. After 23 years he should have clear strategy for the club on the pitch.
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That's what every supporter wants from their club, but I would argue that you could count on one hand how many clubs in Europe measure up to that standard. The Premier League is the most competitive of the major European leagues and the other clubs have some say, too.
 
Matt1882 said:
It's such an unknown I almost get why they're undecided what to do.
I actually think companies like Coke advertising is dumb. Literally everyone knows what it is. Same as a lot of movie marketing. Why spend $100m advertising the 38th movie in the Avengers saga? We know it exists and we will see it if we've seen the other 37 movies and 1,083 TV shows.
Sometimes I wonder if they spend that money not to advertise themselves, but to take up advertising space that others may benefit from.
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There are many facets associated with brand recognition and awareness. As others have mentioned some of it is subliminal as we become the 'go to' in other territories when 'soccer' is mentioned. Sometimes it's about growing the global audience and the value this brings over generations...

Other times it's used to negotiate other commercial deals with partners and sponsors. The value of theses other deals will is heavily based on our brand awareness, appeal, recognition and sentiment, so improving our profile increases other deals, and might earn us more than naming rights alone, whilst simultaneously growing our own fanbase.

For all the shit the NFL gets on this board, games aside this is a massive deal for us on a global stage and will enable those massive commercial deals to come through
 
I would love to see some analysis on how our name is perceived, and the saturation across different channels compared to 10 years ago and our competitors!

U2 playing at the Emirates stadium London

VS

U2 playing at the Tottenham Hotspur stadium London

it's a simple as that, all that advertising run and paid for by other people, all promoting our name, all those people reposting, sharing and tweeting, and none of it paid for and managed by us. Then people at the events, checking-in, reposting and tweeting, think of the magnification and reach.

Now go and say to a Sponsor, our name last year had 100m mentions online, compared to Woolwich who had 5m... Which one is going to net the biggest deal?
 
VirginiaSpur said:
That's what every supporter wants from their club, but I would argue that you could count on one hand how many clubs in Europe measure up to that standard. The Premier League is the most competitive of the major European leagues and the other clubs have some say, too.
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That's not really a good excuse for why there has been no clear on the pitch strategy. If he finds the premier too tough he should sell up but he wont because he loves the money too much.

When Jol was getting 5th he put the pressure on to get 4th and already contacted Ramos during the summer to make him a 'dizzying offer'. He eventually hired Ramos, sold our best players, replaced them with Bent and Pav instead of Eto and Villa.
So from that time he didn't learn he went on to hire Conte and Mourinho and didn't back them, then it's a shock to him when things don't work out.
 
Spursidol said:
To be fair the club publishes a set of accounts with a fair amount of detail of where its revenues come from. So for example in the most recent accounts to 30 June 2022 on page 1 breaks revenues down between match day receipts, prize money, TV revenues, sponsorship and 'other' (which includes NFL, events, stadium tours etc which totalled £31.9m last year)

And right from the word go, Spurs have always emphasised the stadium was being built to be a 'multi use' stadium rather than 'just' a football stadium simply so as to have as many revenue streams as possible to contribute to the running costs and repayment of capital expenditure) - whilst also emphasising that the principal activity is to run a football club.

So not hidden, just need to dig a bit to find out !
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But it was the first time we have been told where it is going and that it is used to pay off the loans, rather than going into the playing staff (or ENIC's pockets as some would like to believe). Probably how we have been able to pay off the loans for the training ground early too.
 
For better or worse said:
I would love to see some analysis on how our name is perceived, and the saturation across different channels compared to 10 years ago and our competitors!

U2 playing at the Emirates stadium London

VS

U2 playing at the Tottenham Hotspur stadium London

it's a simple as that, all that advertising run and paid for by other people, all promoting our name, all those people reposting, sharing and tweeting, and none of it paid for and managed by us. Then people at the events, checking-in, reposting and tweeting, think of the magnification and reach.

Now go and say to a Sponsor, our name last year had 100m mentions online, compared to Woolwich who had 5m... Which one is going to net the biggest deal?
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But we aren’t a consumer goods company that ebenfits directly in higher sales due to the brand awareness

It’s indirect benefit and less tangible. They might know the clubs name but so what? I get the mentions / sponsor point but that’s not the case yet (higher sponsorship deals than peers). I also struggle to believe that any of these bens outweigh the 30M per year we would get for stadium rights
 
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Brian Fantana said:
But it was the first time we have been told where it is going and that it is used to pay off the loans, rather than going into the playing staff (or ENIC's pockets as some would like to believe). Probably how we have been able to pay off the loans for the training ground early too.
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Its a very sensible (if simplistic) way to explain that 'non football revenue streams' are being used to pay for the stadium so football fans are not.

In practice, the first loan repayment is £30m and only payable in 2029, so imo we'll find the events money is being used where necessary to supplement transfer funds (particularly since we won't realise much cash from sales of players such as Ndombele, Lo Celso, Rodon et al) over the next few years as Levy realises the squad has needed rebuilding - the 'non football revenues' are not being put into a special bank account to save for loan repayments.

Money is fungible so short term money can be spent in one way, whilst in the long term 'ear marked' to repay the stadium loans.
 
MVP said:
That's not really a good excuse for why there has been no clear on the pitch strategy. If he finds the premier too tough he should sell up but he wont because he loves the money too much.

When Jol was getting 5th he put the pressure on to get 4th and already contacted Ramos during the summer to make him a 'dizzying offer'. He eventually hired Ramos, sold our best players, replaced them with Bent and Pav instead of Eto and Villa.
So from that time he didn't learn he went on to hire Conte and Mourinho and didn't back them, then it's a shock to him when things don't work out.
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The definition of success for even the most successful business person is to get the majority of the big business decisions right and many of the smaller ones. Nobody gets 100% right.

Except those with 20/20 hindsight.

And that's why moving Spurs from being a side perennially finishing in the bottom half of the table (maybe 14th) when Levy took over to averaging about 4th/5th in PL and usually in europe in last decade, building a new stadium and training complex etc means he has been successful.

Could he have done even better - Absolutely, yes (but that's true of most people).

Could he have done worse - Again, definitely yes (look at our closest competitors 20 years ago such as Aston Villa, Newcastle et al who have fared much worse)

When Levy took over ManU were almost impossible to be rivals with - but today I'd fancy our squad every time over ManU's....... and to find Reguilon has looked their best player in last couple of games tells you everything about their squad ...... and how much better Spurs are atm.
 
Spursidol said:
The definition of success for even the most successful business person is to get the majority of the big business decisions right and many of the smaller ones. Nobody gets 100% right.

Except those with 20/20 hindsight.

And that's why moving Spurs from being a side perennially finishing in the bottom half of the table (maybe 14th) when Levy took over to averaging about 4th/5th in PL and usually in europe in last decade, building a new stadium and training complex etc means he has been successful.

Could he have done even better - Absolutely, yes (but that's true of most people).

Could he have done worse - Again, definitely yes (look at our closest competitors 20 years ago such as Aston Villa, Newcastle et al who have fared much worse)

When Levy took over ManU were almost impossible to be rivals with - but today I'd fancy our squad every time over ManU's....... and to find Reguilon has looked their best player in last couple of games tells you everything about their squad ...... and how much better Spurs are atm.
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Last trophy was 15 years ago, the only trophy that ENIC have got us in 23 years. The only people that will remember anything about us being 4th/5th is us Spurs fans. Was 5th really success? Nope not for Levy because as I said when Jol got 5th he wasn't happy and tried to get rid of him in the summer.

Villa, Newcastle, Brighton, overtook us last season, we are so impressed by Brighton and Brentford that we are trying to copy them. As for United they have been punch drunk since Ferguson left but they still won 4 trophies since he left including one last year and qualified for the CL too. They are doing shit so far this season but they can spend 250m plus in a transfer window if they need to, can we, without having to sell 6 or 7 players first?
 
But we aren’t a consumer goods company that ebenfits directly in higher sales due to the brand awareness
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We sell products direct to consumers (tickets, shirts, SpursPlay, loads of stuff, more than any of us realise), the better known we are, the more fans we have (glory hunters) and the more money those fans spend. It's part of the reason high profile players are signed, to attract a wider global audience and all the riches they bring. Our business covers everything...

B2B = Partnerships and sponsor relationship
B2C = Shirt sales, and third-party rights deals, stadium food/drink
D2C = Match tickets, Spurs play, Membership and anything else sold directly to fans online

It’s indirect benefit and less tangible. They might know the clubs name but so what? I get the mentions / sponsor point but that’s not the case yet (higher sponsorship deals than peers). I also struggle to believe that any of these bens outweigh the 30M per year we would get for stadium rights
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It might be less tangible if you're not involved, and i'm sorry if that sounds condescending but you can bet your bottom dollar that if more revenue would be generated by a rights deal, Levy would have signed one by now. The reason he hasn't is because they've proven the long-term commerical benefit far out-weighs a a rights deal. Until that it flips, they won't change...

I've had to build and report back on similar projects, specifically for a global sport that was at risk of being cut from the International Olympics Committee (IOC). They put several sports on the 'at danger' list that if cut, would mean the end for those sports. Without the funding, some of these fringe sports are doomed!

Anyway, to cut a long story short there were lots of metrics put in place to gauge the appeal, inclusivity, brand awareness, TV viewership, global audiences, etc. I devised and delivered campaigns over a four year cycle geared around increasing the metrics. Once you scratch the surface, it's insane how far these things can reach and the ultimate impact on commercial deals. These figures really do directly impact commercial deals.

Ask yourself this, if Man U are signing a sponsor and Fulham are in the running. Who gets the best deal and why?

Sure it's based on global fanbase but also on brand awareness, reach and sentiment as they are what ultimately leads to the increased fanbase and bigger audience...
 
MVP said:
Last trophy was 15 years ago, the only trophy that ENIC have got us in 23 years. The only people that will remember anything about us being 4th/5th is us Spurs fans. Was 5th really success? Nope not for Levy because as I said when Jol got 5th he wasn't happy and tried to get rid of him in the summer.

Villa, Newcastle, Brighton, overtook us last season, we are so impressed by Brighton and Brentford that we are trying to copy them. As for United they have been punch drunk since Ferguson left but they still won 4 trophies since he left including one last year and qualified for the CL too. They are doing shit so far this season but they can spend 250m plus in a transfer window if they need to, can we, without having to sell 6 or 7 players first?
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Suggest you re-read the post you responded to and apply some thought
 
friendlygoat said:
I suggest you don't make suggestions.

:nunothumb:
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Zzz Ok GIF by Jim Gaffigan
 
MVP said:
Last trophy was 15 years ago, the only trophy that ENIC have got us in 23 years. The only people that will remember anything about us being 4th/5th is us Spurs fans. Was 5th really success? Nope not for Levy because as I said when Jol got 5th he wasn't happy and tried to get rid of him in the summer.

Villa, Newcastle, Brighton, overtook us last season, we are so impressed by Brighton and Brentford that we are trying to copy them. As for United they have been punch drunk since Ferguson left but they still won 4 trophies since he left including one last year and qualified for the CL too. They are doing shit so far this season but they can spend 250m plus in a transfer window if they need to, can we, without having to sell 6 or 7 players first?
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You seriously lack critical thinking skills
 
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