Generational talents like those you have mentioned will always want to move on from us. The likes of Real, Barcelona and Bayern will be lights to a moth due to their history and power. It’d take us a couple of decades of being the top, or one of the top teams in Europe for us to enjoy a similar reputation.
I do think though that we tend to seem to collect players who are happy to get to the Spurs level and then relax. I’m not wholly convinced that’s a fault of the owners or Levy, maybe just because that’s the market we are operating in. What could Levy do to show ambition to the players? Provide them the very best facilities? A wonderful stadium to play in? Buy them for large transfer fees? He’s doing all that. Would they be more ambitious if he paid them more? I’d suggest the opposite. Should he make a speech at the start of each month? Again, I’d say that would have the opposite effect.
I’m asking honestly, as I’m never sure what the owners could do to show this ambition everyone says they are lacking. And I mean in practice, not just a vibe or attitude.