Sky are obviously losing money. Look at the number of redundancies in the last couple of years .How customers did Sky and BT lose due to prices? Might be something to do with it as well, people finally had enough paying stupid prices.
It’s not that people are not watching it’s that subscribers have jacked it in . There are some stories that people watching on dodgy feeds might get arrested, rather than the blokes selling them.
Not sure they would dare to do it but always a possibility .