Paying big wages on proven players. I.e players who have a good track record in a top league, preferably the PL.So what meets this criteria for you?
Buying a £100million player?
Buying a player with x amount of Prem games?
Buying a player with x amount of international games?
Buying a player over 25?
Buying a player with x amount of winners medals?
What signings show ambition to you and why?
You know exactly what the criteria is, you are just an apologist for Levy and will lap up whatever shit he serves you up.
The league table in any given year pretty much correlates directly with wages.