Well, in that sense "we are Coca-Cola" as well. "We are Apple". "We are Amazon".
That's how business works.
Football was sold generations ago - when the first advertising hoarding next to the pitch was sold, we started this journey. And really, back when the concept of "professional" football was created, really. The reality is supporters are just consumers. We think it should be different...but its really not.
Pretty much......
And even if one accepts the notion that (Eg) Spurs are a fan-sustained club... The idea that Newcastle, Chavs, Man C & PSG are is utter madnesss.