Greedy ENIC see it as 250M lost as opposed to turn it into an extra 500/750M
Fag packet figures, but lets assume as half-decent CL run = 100m p/a.
ENIC throws 250m no-strings into the trf pot.
Accepting that the £250m was figuratively speaking the 'entrance fee' to get there. you'd think a large amount of the fans would then expect to see that 100m per year channeled back into "better players" and "bigger wages"
because of being in the CL.
On what basis are the fans going to accept ENIC saying "oooh, look we've been in the CL for five seasons.... We want to take 1/2 bn in cash out of the club"?
Not very likely to be well recieved is it? People would want to see that level of spending maintained, not to drop back to recent levels after 1 window.
Then in terms of any kickback to ENICs pocket.....
Not saying it wouldn't be nice, but even removing 100% of any consideration of risk, it's not as simple as CL = all the associated income = profit to go back in ENIC's pocket....... There's player bonuses, payrises and sustaining the level of trf activity to keep up there to factor in too.
In reality, in that scenario of 5 x year = 500m, any lkely kickback to ENIC would be a fraction of said CL income.
TLDR?
This is where the talk of sustainability comes back into play..... If we can get 250m from sellgin shares, then blinding let's go; I'm keen. However, in terms of guaranteeing top 4 and sustaining a level of activity to keep us in a title race every year? 250 is a minor blip... Look at our summer 19/20.... Goons this year..... Everton when they went 'big'.....
Can't think who said it, but whilst CL income is lovely.... It's not very likely that ENIC will take great risks to get it.