We were told that it would , some didn’t believe it , some were sceptical , some were optimistic and some were true believers . Only the true believers I imagine are left thinking that the stadium will benefit the on field performance now.
-
The Fighting Cock is a forum for fans of Tottenham Hotspur Football Club. Here you can discuss Spurs latest matches, our squad, tactics and any transfer news surrounding the club. Registration gives you access to all our forums (including 'Off Topic' discussion) and removes most of the adverts (you can remove them all via an account upgrade). You're here now, you might as well...
Management ENIC
- Thread starter The Fighting Cock
- Start date
Latest Spurs videos from Sky Sports
from a graphic design point of view it certainly is easier to transfer to other things. All the major brands ultra simplified their logos over the past decade or so
Feels like a copyright thing to me!
But to be fair, we ADDED the Tottenham Hotspur onto the cockerel a few years back, and it always rankled with me... As if the cockerel wasn't enough, they HAD to add the name of the club underneath...
So they're just redressing the imbalance of that imho!
I'm all for it!
Especially the THFC (though there was nothing really wrong with the original!)
The last rebrand was a legit rebrand, too (. I don't know that they even altered the badge - they removed the text from below but the text already wasn't in place for 95% of the uses. They're going to paste the silhouette on tee shirts now - wowie!
Changing up the monogram is probably the biggest result for me, because it frees us up to use that far more often (it's a digital graphics thing with scalability). And I quite like the monogram, so look forward to that. The Seven Sisters bit is cool, the rest is a bit shite. Especially the "flame" icon which looks like some cheap icon your player gets on FIFA for having 90+ speed.
Your a bit late on this I've been on to this for ages. They sold the fan base a complete pup. They told us we need the stadium to compete when the truth was we needed the stadium to make competition actually irrelevant. We let them tear down a ground that required commitment to football, and ECL qualification, to build an entertainment complex that does not require a competitive team.
wait and see If the women's game continues to grow and draw in some of the credulous in our fan base, I expect increasing focus on that teams success as a vindication of ENIC. EPL football is simply too expensive for ENIC now they don't need it.
The timing is strange. Don’t think it’s a “look over there!” move, just another example of us doing shit at what’s perceived to be weird times. Just find it impossible to believe that we’d not have done this if we’d beaten Ipswich.
Saying that, why would we have to wait until the close season to rebrand? Would any other business coincide their rebrand with certain times of the year? I’ve worked in branding and the answer is no. Different for a football club though I suppose.
I think the true believers and ever-optimists are well and truly still in the camp that thinks Taylor Swift and NFL games are going to get us near to the good teams in the PL.
Still no evidence at all what the club makes from each of those events and how that money goes to the club.
But they want to believe it so they'll argue it all day and night.
We added Tottenham Hotspur but previously had THFC and Audre Est Facere from 1986-2006 in various incarnations.
I always felt like we simplified it so even non football fans knew who the badge belonged to.
And now any reference to the football club is gone.
If it wasn't for 25 years of distrust, I would probably not give it a 2nd thought at all. But it's Levy and ENIC, and it's in a post-new stadium world, where their grand plan is finally getting to play out.
I am worried that the football team, the only thing we all care about, is being marginalized for wider entertainment.
I don't know that that's specifically true. Companies often rebrand around anniversaries or other milestone events, like moving/opening offices.
For football clubs, that milestone event is typically a new season as a new season comes with a new kit. And the kit is the primary medium/vehicle for a club's badge/branding.
Speaking of, we've created a new "hallmark" based on the Seven Sisters. Meanwhile we launched a 3rd kit in August "inspired by the Seven Sisters" and put together a one off badge mashup of the Seven Sisters, Bruce Castle, standard logo, and old badge outline with latin motto.
It's all just very sloppily coordinated and timed. If we'd done it close season then you build some momentum behind it - standard badge on the home shirt (though it appears they tweaked the color, likely to better match the navy shorts), contrast silhouette badge on a bright away kit, hallmark badge on a third kit. New season, new Spurs, etc.
Now it's like...well...OK. None of this stuff is going to be on a shirt. None of it is going to be on this season's merch. I doubt they're pulling down all the signage over the international break and replacing it. So we've "rebranded"....but we're not actually going to see or touch any of it for 6-8 months, and by then we'll have all forgotten about it.
The only thing I feel it's accomplished is make me slightly interested in a 3rd kit because I quite like that badge (even if it's busy as fuck), and this clearly means it's going to be buried. But I hate buying/wearing kits and I don't think it appears on a tee or anything.
These things take an absolute age to go through. It has probably been in the works for months if not longer. It was always going to happen now, regardless if we beat Ipswich and ended up 3rd or lost and ended up 10th.
Mid season makes the most sense as the want the brand to settle before the new kits get leaked/revealed. Also there might be Christmas related stuff so before Christmas rather than new year makes sense.
The womens game can fuck off. I find it lame that they can't start their own teams, build their own fan base and their own stadiums.
And despite getting all that given to them, they still whine they don't get paid fairly compared to men.
If we ever went down the route of trying to push them to the fore and the mens team to the back, I'm out.
Anyway, that little rant aside, and folks, I don't care if that offends you, you don't need to quote me and argue it - that's my opinion on the womens game.
We should all be very worried that Levy and ENIC have us where they want us. All these people that have thought (wrongly, IMO) that they would sell up when we were valuable, all these people that believed the sales pitch that we needed a big stadium to compete on the pitch, all these people that believe everything is all spent on the team. They have a rude awakening.
That stadium could belong to anyone or no one.
Take the cockeral off the top. Take the little one from above the tunnel away and what do you have?
A 60k seat stadium with no physical reference to what it is or who's it is. Everything else is entirely digital, changeable in a split second.
It's genuinely concerning.
But would it surprise you if things like this have been on hold for a while waiting for the right moment?
Like a 5th consecutive loss before an international break that fans will all stew on.
Althought there are many moving parts in all this, i'm sure there's a bit of wiggle room to either accelerate or delay the announcement. I'm not sure I see why launching it early/late to co-incide with a low-morale moment would make sense. Sure if would be better to do it on a high and feed on the energy.
The marketing people probably don't care either way, they just want it out.
Have nothing against the women's game at all. I just don't trust Levy and Enic not to use ANYTHING in his gift to marginalise the only bit of Tottenham Hotspur I care about. The bit that connects Rowe to Burkinshaw, Blanchflower to King, to Son Heung-min. The bit Levy has repeatedly failed at, the bit he's constantly baulked at pushing to glory. It's the only bit I give ANY thought to and has been since I was 8 not a Formula E car in the same livery.
That's what the rebranding: Sky walk, Go karts, women's team, all feel like to me, good luck to people who feel differently but I have so little faith in Levy that if he told me it was raining I'd check before getting an umbrella .
Hey sexistfart1882
Don’t want to be quoted. Don’t post. You don’t get to decide who quoted you. Got it? Good.
What do you reckon we'll end up as...
Tottenham Hotspurs Cowboys?
NFL/EPL franchise club...
Possibly...
If so, I'm out, but I don't think 142 years of history will be eradicated with a logo change...
Personally, I hate all the American tie in stuff... Couldn't give a shit either way...
But if it pays the bills, so be it.
Better a 'Murrican billionaire ploughing money in than a Saudi one...
Or is that OK if we win stuff?
Then again, no one is exactly queuing up to pump money in...
So it's Joe Lewis/Levy or nothing I guess!
State of us, eh?
That’s brilliant. Get that sent to the clubs media team.
