I watched the whole video. Levy isn’t mocking the club and he’s not making light of where we are now. It was just a tongue in cheek almost throwaway comment.
His article is a bad one for two reasons.
First, if you’re going to relay facts then you have to be a credible messenger. He is using uncharitable hooks and making snipes like “exiting Tottenham has not exactly proved to be a career killer”. Does leaving a big club usually kill your career? It’s a sarcastic non-point.
But more importantly, there’s no structure or point to the article. What’s the key argument? How do the facts and evidence support that key point? Is it that Spurs are not the greatest club in the world? Clearly not. That isn’t an article worth writing.
Is it just that spurs are a mess? That would be an article worth writing. So he describes some factual things to support that which is fine but runs out of steam after 8 sentences. Then he’s talking about Levy doing karaoke in Moscow, the fact former employees noone cares about have done well, the fact Brighton might finish higher… it’s an incoherent mesh of troll statements designed to feed in to disaster porn.
The article isn’t supposed to be funny, it’s not satire, it’s not got an argument, it’s got 8 sentences at the start which describe what’s happening in a pretty uninsightful way.
The line between journalism and Twitter is becoming blurred. It’s a race to the bottom. There were far, far better ways to attack the club or Levy.
. The fact is Tottenham sell the most expensive ticket, which was the claim.