The general consensus is that there is mistake after mistake from Levy. I think that assumption needs to be at least challenged.
Perhaps what happens is deliberate. Perhaps the reality of minimum input for maximum output is exactly what we are seeing ?
The pattern of behaviour rhymes in a way that cannot be the result of screwing things up.
Look @ 2008. The team actually was good and was on the cusp of breaking through. And Levy sold ( maximised ) the money from Keane and Berbatov. He held the contracts of both and didn’t have to let them leave. He decided that was the most profitable way to act.
While he bangs on about wider revenue going back into the team, at what point is that reality ? The point when it’s gone through all the levels of the club where x % is diverted to here and y % is diverted to there and etc. Leaving now much of the additional revenue actually invested into the squad ?
THFC’s football revenue is such that it can very much compete with the “top” clubs. So perhaps it is deliberate that they don’t do so. Perhaps the chaos, the penny pinching and the what looks inept is anything but.
The income rinses around ENIC & then finally what’s left is bunged at the end of year accounts to further justify the narrative of the littlest big club in town.
I‘ve posted many times that I am lucky to know people who have done business with Levy, and not one of them would conclude he is stupid, but they all say he micro manages every little penny and even back in the rag trade they would swap agreed terms right at the last minute. So patterns are at play, not stupidity.