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Management ENIC
- Thread starter The Fighting Cock
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Sure, but I think you need to look at it over a longer period of time. If Coke immediately stopped advertising or throwing their brand all over the world, it's pretty likely that their sales may dip slightly in the next year, but they would still be a behemoth of a brand. The problem is that after 3 years or 5 years the drain just continues. They become less relevant and it just opens the door to another brand to fill that void, either current brands or a new one. A loss of market share starts to go from 1% to 3% to 5% to 10% and on.
Because sometimes it's not about the product as much as it is making it an event. Yes, if someone saw all 37 of the previous movies there is a good chance they'll watch the 38th. But the reality is that the advertising isn't for them, it's the millions of people that are open to ideas of where they are going to spend their disposable income this upcoming weekend.
Maybe they don't care about the Avengers, they never saw all of the originals, but they still want to go because "everyone" is talking about it and they want in on the action.
That absolutely happens. Bringing it back to Spurs now what it really comes down to is building a simple hierarchy of importance. First step is awareness, second is building affinity, and thirdly it comes to instilling action.
Action would be purchasing streaming packages to watch games, buying merchandise, attending games, etc. You aren't going to do that unless you can get it opportunistically or you have built some type of affinity around the brand and product. Before you can even get there though you have to build awareness, and we're talking about awareness on a global stage.
Take the Beyonce conert for example. There are tens of millions of fans around the world that may or may not know about Tottenham Hotspur Football Club, BUT when they look at her tour information they see her performing at Tottenham Hotspur Stadium. When two NFL teams play in London, you have millions of fans who know nothing about the club seeing for weeks that they are playing in Tottenham Hotspur Stadium and see the impressive facilities that they are playing at.
What would be the cost to reach those tens or hundreds of millions of casual people that you have now exposed to the club and name? I'm not sure but probably a whole lot more than some of the proposals that may have come our way.
I note that Levy flouts the Chair/Chief Exec split that is one of the defining features of listed company governance so that he receives less challenge.
I don't think it's money. He could cash out for a huge sum now or hire a proper Chief Exec and cash cheques as Chairman still. He's like Kenwright, he loves being Chairman of a massive football club, and once he stops, it's retirement then the old folks home.
FT did a survey about a year ago - 2% of UK listed companies combine role of CEO and Chairman whereas 43% of S&P 500 Index companies combined roles. So he's not unique
Can he? Who will buy us for 4 billion?
Correct we aren't a consumer goods company, but we're a club that requires and has built multiple revenue streams. Brand awareness leads to additional merchandise sales, subscriptions to SpursPlay, attendance at home games and when travelling internationally, and maybe more importantly helps to build valuation in TV/streaming deals internationally as the team and club grow in other markets.
A greater sized fan base also equals more branding impressions for sponsors and advertisers as well, so you can also now charge more or advertising space in and around the stadium, on merchandise, and assorted other content channels.
There is also the softer and less tangible benefit of attractiveness to potential signings understanding that they are going to a club that may instantly and massively boost their worldwide personal brand as well. Just by joining their social media engagements and platform could increase by a staggering amount, which could do wonders for themselves personally.
Do we know if anyone has actually offered 30 million at this point? What if the highest so far was 15? As Levy stated if the right partner at the right price comes along I'm sure we'll do it, but it need to offer more than what we're getting right now out of name/brand exposure.
I think a big problem with Levy is the total lack of transparency...hopefully Ange's open and honest approach to every question asked is rubbing off a bit, we've actually learned more about the running of the club in the last week than in the ten years previously...the cunt should be publicly held to account more often...
Yeah, I'm not a believer in the split as some kind of theological necessity but it doesn't strengthen his claim to be run like we're listed.
Im not at all convinced on the Spursplay, tickets thing…. I guess membership is the big money spinner but I don’t see global awareness driving that up much
My point is if he was offered a half decent deal on naming rights he would take it
For 23 years? I strongly believe a new CEO would add so much. Staggered he doesn’t see it
Because it was adopted into everyday language and passed on.
I agree that we would absolutely sign a deal for naming rights, but it’s really a matter of what the line in the sand is for the price. I don’t think Levy will play in the world of half-decent, but if he did his idea of half decent would be far different from ours. He will expect full valuation of what he thinks it’s worth, and at a minimum needs to be as much as we value having our name attached.
Most clubs are bought when they're on their knees and the owners are desperate to sell.
Everton, Chelsea, Newcastle, Villa, Liverpool, Leeds, you can go on and on.
None of them were at their best and most were in bad shape.
Actually, Americans, where Hoover comes from, never call a vacuum a Hoover.
It's one of my bugbears that one. Don't call a car a Ford, why call a vacuum a Hoover.
(Edit, 6.20am, I read your post as "adopted into every language")
I don't think of them were 4 billion.
That's what I mean, buyers take advantage of clubs in a bad state to buy as cheap as possible.
Even Chelsea ar a few billion was "cheap" because they had to sell.
This really annoys me.
There was no choice really. The dream would have been kane signing a new contract once he saw Ange ball working but the risk was City come in for him in January offering an incredible signing on fee and wage and guaranteed trophies and the premier league goal scoring record, everything Kane might want, and he leaves us for nothing, elevating our rivals. Imagine watching that week in week out for years…at least looking at his exploits for Bayern it is like watching an episode of Loki where Kane is in a parallel universe, and it doesn’t directly affect you. Plus Levy got £100M for the club. So he did well in the circumstances. Those circumstances should never have developed in the first place of course. That’s on Levy, but also kane I think for wanting Jose, Conte types.