I think the general idea is that They get to switch / diversify away from dependency on oil money, which the world is generally supposedly steering away from. If they can build succesful sports brands then that's one avenue of revenue. You have to suspect that people believe the ESL will come into existence in some form at some pint, which could bring massive revenue streams.
One other way to increase revenues is by having a bigger following. The best way of achieving that is through having a successful team which brings glory hunters along with it. The reason you see Real and Barca shirts all over the globe is that they are massively successful on the pitch traditionally, and often have squads packed with top end names. That is the hope of poeple who would like to see a change of ownership generally I reckon.
