You don’t honestly believe that?They always time it in such a way to distract attention away from poor and disgraceful footballing matter, this time i.e the Ipswich result, Bentancur ban etc.. It only makes matters worse.. Very poor exec decision.
So, we either:
1. Got rebranded but didn’t tell anyone until we thought there was enough bad news out there that launching the new brand would be a good thing.
2. Lost to Ipswich and heard about the Bentancur ban so hurriedly rebranded to mitigate the negativity.
Whichever one of the above nonsense you may believe, surely you realise that no matter how many times the club and its owners fuck up, even they aren’t as stupid as to believe we’ll all think “lovely new cockerel. Let’s all be wonderfully positive about everything Spurs again”.
An organisation our size will always be releasing news of some kind. New branding, new addition to the corporate team, a new sponsor, etc. Since we don’t win every match we play, some of these announcements will coincide with a shite result. It’s not a cunning plan.