I genuinely have no idea what this means... By all means flesh out your point if you can be arsed.
Post #5 of this thread.
....But broadly; ad income and sponsorship of EPL & CL dwarfs anything the FA or Caraboa (FFS!) can muster. I have no idea how you begin to address that as it requires EPL & Eufa to relinquish a huge amount of a pie they already own.
So there's two questions there, right?
1. How do you structure the competitions and divvy up the money?
2. How do you create the political coalitions to make that happen?
Dealing with #2 first, shit, maybe it's impossible. We have the game we have because the biggest handful of European clubs have either formally captured or informally bribed and corrupted all the levers of power in the game. Their aim is to centralize the game into a pan-European Super League that the megabrands maintain automatic entry to. They will destroy our game if a countervailing force isn't created, so while I don't exactly know how, it is imperative to figure it out. Fans have everything at stake, but you reach a certain point and the players and their agents have a lot at stake too (depressing wages is a major goal of the club ownership class), so maybe there's a potential coalition there, as well as all the clubs that will be left for dead.
In terms of #1, I have nine million ideas, but the thing you need to strike at the heart of is that durable mini-league of super clubs that have a stranglehold on all the CL revenue. Some of the fixes are obvious. The market pool element of CL revenue that automatically gives more money to teams from bigger leagues have always been absurd, and the new coefficient pool that rewards teams that are already richer and more successful is even worse. And the structure that takes 4 teams from all of the top leagues means the superclubs are all but guaranteed to be in the group stages every single year.
I would say bring back the old European Cup format, maybe make it at most open to two teams per league, but one would be better. Then bring back the Cup Winners Cup and make the Europa League the sprawling, expansive tournament that then features a ton of the top brands. Take the entire TV contract for those events and divvy up the shares and pay them directly to the UEFA associations, not the clubs.
(Maybe there's some way for the San Marino's to get less, but the Belgium's and Greece's should not be getting less)