I thought the days of huge naming rights deals had already fizzled out, and this might just be a freak one off, but the home of the Lakers has just secured a $700m deal with Crypto.com over 20 years.
Works out about £26m a year at the current exchange rate. I'd be very surprised if this has passed Levy by
The name change will take effect on Christmas Day, as the Lakers host the Brooklyn Nets in the National Basketball Association's annual Christmas Day games.www.cnbc.com
I think its more a bet that crypo.com will or will not be around to pay up for the full 20 years that the deal has to run - and to that extent it could be just good PR by Crypto.com to say 'look we will be around for ever - we've just signed a 20 year deal'