Cases in point are the GLC and Ndombele transfers. I am on record for not liking either deal because they were too late and too much money (though I like both players) when they were available for less the year before. There were players available that would give us similar for a lower financial output at that time.
Scouting is the biggest issue if you ask me. We can't shop at the Madrid/City/United tier, we don't have that money and never will. But we're struggling to identify players a season before they take off and exceed our budget.
Not sure how we fix it, but we gotta get it sorted. We're not even getting in the Chadli's of the world anymore that contribute a bit and turn a profit.