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The AIA contract doesn't allow another sponsor so at least we don't have to worry about being stuck with another red logo.
 
What’s the deal here?

Levy desperately tilting at windmills throwing good money after bad seeking a deal concurrent with Poch's achievements, with the marketplace knowing full well there is no ownership commitment to the transfer market investment necessary to sustain that success and positive brand association.

Same story with the stadium naming rights.
 
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