It the society we have created for ourselves there will only be 1 loser here. The fans.
Matches will be sold to various broadcasters - BT, Sky, Amazon, Apple. Yep, that's now 4 subscriptions you will need. They may even show 1 or 2 3pm kick offs to keep you thinking its great.
It would not surprise me if the world cup and euros moves to pay TV.
A coordinated rebellion is required. Everybody cancel their subscriptions and demand games are free to air. It is the national sport and the money being paid for salaries and transfers in football is obscene.
Dare I say.....compare with AFL in Australia. Salary caps, free to air TV. Does the sport suffer - no. Everyone loves it at they fill 120k seat stadiums on a regular basis.