I don't know what your point is. CL is where the money and prestige is. It's where all the top players and managers want to be. It's the highest level of competition in this sport. Why shouldn't we want to be competing at that level? Do you think players like Lloris, Vertonghen and Bale will hang around here just for the love of it? The fact that we've already flirted with the CL once before and are showing promise of getting there again is a HUGE factor in why we have been able to attract players of that caliber these days. But if it becomes apparent that it's just talk and we don't have the drive to actually get there, these quality players will pack their bags and go. That's how football is these days, whether you like it or not. And it's not just the players, young ambitious managers like AVB don't want to hang around a club if they feel like there is no ambition to move up in the world.
Getting into the CL brings in some good money initially (that we desperately need to strengthen our squad this summer), but it also brings recognition. The more we can get the name of the club out there, the more likely it will be that young talent will want to come here in the future. And it makes it possible to get more lucrative sponsorship deals, which in turn allows us to increase wages a bit and therefore hold on to our players better. And becoming a regular fixture in the CL will likely accelerate the new stadium plans, because it will become even more necessary.
We can't just go from 5th or 6th to suddenly winning the league next year, not without some Russian or Arab money man. We need to take one step at a time. And like I said before, the first step is getting to the CL and getting all the benefits that come with it, and moving up from there.
And you know what, if nothing else, we would at least get to watch the Spurs play against the very best in Europe, which is in itself a great pleasure if you ask me.