Bit more feedback following a very early vendors conference call this morning: the take up on food and drink has been mind-blowing, to say the come early - stay late strategy is working would be the understatement of the year.
To put this in perspective, Levy UK used all the old WHL data, and also were supplied with all of the Spurs Wembley data, to predict sales volumes. And lets be fair Levy UK are no mugs in the catering world they do Chelsea, Leicester, O2, Wimbledon, Twickenham, etc. they know there stuff ... at least they thought they did.
In conjunction with the club estimates on food and drink sales for a 62,000 EPL crowd were debated and agreed, beer's best before date is not that much of an issue but perishable food won't last for two weeks between games, so order levels need to be close. How did that work out?
For the first test event with 29,000 they had the full 62,000 stock levels in place, they did this knowing that the legends game was just six days later so left over food would last. Shouldn't have worried they sold-out in nearly all off all open outlets, first lesson ... so for yesterday they increased stock levels to in many cases almost double the amount they had sold to 29,000 people ... so double the stock sold to 29,000 people for 45,000 should have been OK? it wasn't even close ...
The busy bars all sold out of several beers as did many food outlets, the feedback this morning said that even though sales were nearly three times the anticipated amount for a 62,000 crowd and remember it was a good 15,000 less than that, with more stock available sales could have been considerably more ...
Not only is this great news for the 'we're home feeling good factor' it's also going to be a huge money spinner for the club ... and Levy UK
On a more realistic note there were a lot of problems highlighted from yesterday, crowd movement, equipment issues, communication, lack off staff, all these areas suffered ... shouldn't impact our licence and should all be fixed in due course, realistically there will be lessons learned for a few more games yet but so far ... it's just feckin' fantastic
A question was raised about the trade in local pubs and cafes ... anyone got any feedback on that?