You categorically do not 'build a connection ' with the fans playing stick the tail on the donkey or name the fruit in a blindfold with some daft bint on socials. Or player interviews.
This media drivel is not what unites football fans. That's forged in effort and commitment and results away at Newcastle in November when the your fans never stop singing. This is actually part of our lost identity the media driven idea that this is how it works its writ large by people who dont understand football or the fans. Just that theres money in AFTV. Less talk way more serious focus on the football the ticketing the allocation of singers in the stadium subsidised transport, deals on food and drink, lower pricing for minors and seniors.With respect Its got fuckall to with content on social media.