Why are we insufferable? Get a new mate, nobody gives a fuck about Hull other than how to get the hell out of there.
The J-thing is definitely a thing but it's certainly not the only thing.
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People love a bandwagon and for some reason it's only clubs from London, specifically North London, that are seen as the 'banter' clubs. It's really strange to me, Everton gone 31 years and counting without a trophy but nary gets a mention, Leeds who are historically one of the most clubs in the country are almost viewed as a romantic underdog, then there's Newcastle whose fans act as if they're the biggest thing going yet have ONE proper trophy in 70 years.
But yeah, the J-thing has nothing to do with it.
Why is Woolwich so hated?
Why Liverpool?
Why United in the 90s?
Leeds were an absolute laughing stock when they were relegated..... every fan found it fucking hilarious. Doing a Leeds is still used to take the piss out of relegated clubs today.
And then think why no one in the last 20 years gives a shit about Everton or Newcastle??
People feel sorry for them - completely different to us - a team that dared to break through to the top 4/5/6 have a sustained period up there, regularly start beating all the teams that thought they were better than us.
