Klinsmann has sought to inculcate his players with a “growth mindset,” using his team talks to empower players rather than communicate explicit tactical directions. While soccer coaches traditionally articulate a cohesive system of play, Klinsmann has been known to sound more like a Google project manager explaining the 20 percent rule (the notion that employees should be free to tinker on their own projects on Google’s dime).
A disgruntled American player told Straus for his article that Klinsmann’s pre-game team instructions would often be as succinct as “express yourself.” Ever the motivator-in-chief, Klinsmann elaborated at SXSW that soccer players, unlike other American sports like football or baseball must be given the agency to “make the calls” because it’s an “intuitive and improvised game . . . . As a coach you become like a guide, you have to give them the responsibility to get the job done.”