More money for Levy & Lewis...
The Son Factor. 💪
tbrfootball.com
Tottenham boost confirmed as £120m off-pitch deal struck
Adam Williams
Thu 8 August 2024 18:00, UK
Tottenham’s star is rising internationally. A quick look at the North London club’s commercial income shows that.
Spurs earned £228m from sponsorship, merchandise and events in 2021-22, the last year for which financial data is available.
Only Liverpool and the two Manchester clubs recorded higher commercial income in the same period, and the data suggests that Spurs’ brand is growing the quickest of them all overseas.
A recent study from Men in Blazers found that Spurs account for 15 per cent of US football fans, which is higher than any other English club.
Captain Son Heung-min meanwhile has turned the club into a commercial juggernaut in
East Asia, where Spurs have spent pre-season ahead of 2024-25.
The commercial impact of an individual player is often overstated, but it is indisputable in
Son‘s case.
Aside from the fact that he is a talented young player,
Spurs’ acquisition of Yang Min-hyuk shows the club have one eye on retaining fans in the region in the post-Son era.
However, the latest news from the world of football business indicates that the game’s powerbrokers do not expect interest in
Spurs and the Premier League as a whole to dip in East Asia any time soon.
Spurs to benefit from new £51m TV deal
It is hard to quantify exactly how much the East Asian market is worth to Spurs, or indeed any other Premier League club.
The club have signed several commercial deals which are clearly centred on capitalising on the interest in the club in the territory.
But then there are less measurable benefits, such as brand exposure or how much the Spurs buzz in South Korea and beyond has contributed to Premier League’s TV deals in the area.
Recently, it emerged that the Premier League had struck a new broadcast deal worth around £40m over the next three years with Japanese broadcaster U-next.
Other clubs owe Spurs a thank you for a large chunk of the cash they will receive as a result of that deal.
Now, Seoul-based broadcaster Coupang has agreed a deal to take over the TV rights from Eclat in South Korea in a deal worth 66 per cent more than the previous package, per
Sport Business.
The last deal was worth a reported £23.56m per season, which would mean the new arrangement is worth £39.84m, or £119.52m over the three-year deal length.
TBR Analysis: The Son Heung-min factor
Son, now 32, is under contract until the end of 2024-25, although Spurs are believed to have the option to extend his deal by a further year.
Spurs are well aware that fandom is more fluid outside Europe, with supporters liable to change their allegiances based on their favourite player’s movements.
It would therefore not be at all surprising to see the attacker return to the club in an ambassadorial role one day after he eventually hangs up his boots.
The Premier League is the only league in the world wherein the value of the overseas rights outstrips its domestic broadcast deals.
That speaks to the phenomenal global interest in clubs like Spurs, which clubs are attempting to monetise further for their own financial gain.