I think we are all a bunch of masochists! Every window, every season we excite about the possible, always forgetting who owns and runs our club. You would think after 2+ decades we would realise our comments on this player and that player joining and what we might achieve as a result would have worn a bit thin by now, but no! We continue to expose ourselves to this pain with our benign expectations and comments.
I liken it to a bloke standing at 5ft.9" tall, just a mere 3" away from being a 6 footer, yet it will never be!