I think its more likely they just dont give a fuck about seriously challenging. We'll do a bit, some will go over the top about what we've done and praise the owners to the sky, 9 out of 10 window etc....others will slaughter them and predict a relegation fight. In reality we'll probably finish 5th or 6th, not bother the latter rounds of the cups and on we plod. Beige Hotspur. There simply isnt the will in the boardroom to want to make us contenders. They'll just do enough to stave off complete discontent and perhaps nab a European place. Patently obvious they are content with that by now.