He may hope FFP becomes a reality but if that was the plan we are led by idiots. Chelsea escaped by selling their hotel and women’s team, it might hurt them in the long run but there are to many loop holes and tricky accountants and lawyers. That’s a dead duck.
I think it’s simply that ENIC are entirely built around not spending much and using the club to grow the asset. It’s not as nasty as the Glazers dumping debt but it means we are at a disadvantage to every other team aside from a few as most owners do put money in knowing they will make a buck when they sell or in the case of Coty just sportswashing. In this respect it’s far more than Levy it’s the Joe Lewis ENIC model so I don’t think Levy has much of a choice there. We don’t even need much investment, we don’t need a Chelsea or City style mass spending, just a bit of cash.
As for strategy however from media reports and the likes of reading Ally Gold down the years Levy does generally like to be hands on. He is obviously a very successful businessman but some of the football decisions have been frankly bizarre and that does indicate that the game of football (not the business) isn’t his skillset. The hiring of cheque book managers like Jose and Conte without a cheque book is testament to that. The main fixes aside from the obvious full sale would be:
1 a long term structure that isn’t ripped up every 2-4 years and has the power to run the show.
2 some equity allowance so we can get investors to increase the quality of the playing squad.
