The Naming rights being lucrative jumped out - not anymore Michael, we don’t seem to be able to give ours away.
Southampton will be relegated, I am completely confident of that, they are the worst side in the league. After that it is Everton, Leicester and Ipswich - only 1 can survive. Leicester look marginally better than I expected and Ipswich have plenty of fight. However, Everton are like a horror movie boogeyman, they never die and get the odd bonkers win which keeps them up. However, it would be “Everton that” to get relegated the season their new stadium is finished and their finances put back on track.
Their other major problem is FFP/PSR - that’s going to take years to get right given the state they are in