Firstly, no one is 'bigging up' Woolwich when we complain that their transfer expenditure is more than ours.
Secondly, the way you use statistics is flawed.
I've seen your posts on this- you take a fixed time point (when we moved into new stadium) and then compare net spend since then.
But the fact that our net spend was far lower than theirs before this point distorts the statistic. This is because they can sell the product of their previous high spend to fund players for a lower 'net spend' but same value.
Simplified hypothetical to demonstrate my point:
2020-2023:
Club A spend £100m on strikers, 0 sales,
Club B spend £30m on strikers, 0 sales.
2024-2026:
Club A sell the previously bought strikers for £50m, and spend another £100m on strikers.
Club B sell the previously bought strikers for £15m, and spend another £65m on strikers.
The 2024-2026 net spend on strikers for both clubs are identical. But Club A's strikers between 2024-2026 are of higher value.
Of course the usual caveats apply... monetary value may not = performance etc. But if we are discussing expenditure, this point is very relevant.