The thing that's most irritating is how we have never, ever pulled the trigger on a top player.
Liverpool do a similar thing to us where they will buy young talented players with potential but every now and then when they need to, they'll pull the trigger on a Van Dijk, a Diaz, an Allison or a Wirtz.
They have fucked up the occasional big money transfer like we have but they don't shit the bed and revert back to exclusively signing kids with potential and "bargains" like we do.
Our recruitment is absolute dogshit and I wonder how many times the club are going to end up with shit on their faces before they realise that they need to change tact (spoiler, it is never going to happen).