TFL spend millions on new signage every year, with Cross-rail not that far away (maybe?) all the TFL maps and a lot off signage will need changing anyway. TFL know this and will make as many changes as they can in one go, their aim is to do this by the end of 2019 for a new transport map in 2020, hence the discussions with Spurs now.
This is not a pure 'cost' for TFL because it's also a financial opportunity, all new signage can be branded, can include directions to your nearest xxxxx paid for by advertisers. The same goes for new tube, overground, transport maps these can be sponsored by large corporations in return for a Logo placement, that generates a huge profit.
TFL are already undertaking the upgrade at WHL it's a near certainty that all the current signage would be changed, making that change to 'Tottenham Hotspur' rather than 'White Hart Lane' won't make a substantial difference to the cost. It will certainly be far less costly than the increase in ticket sales from the extra 10,000 Spurs fans using TFL will bring.
Most street furniture station signage is generic it shows a rail logo and the word 'station' with directions, that's deliberate as the same signage can be used for any station, it's generic so it won't need changing.
It's a bit like Tesco doing a store upgrade and then charging the customers for the building cost ... that's never going to happen.
Spurs will no doubt make a contribution, but it won't be 14m not even close.
This is not a pure 'cost' for TFL because it's also a financial opportunity, all new signage can be branded, can include directions to your nearest xxxxx paid for by advertisers. The same goes for new tube, overground, transport maps these can be sponsored by large corporations in return for a Logo placement, that generates a huge profit.
TFL are already undertaking the upgrade at WHL it's a near certainty that all the current signage would be changed, making that change to 'Tottenham Hotspur' rather than 'White Hart Lane' won't make a substantial difference to the cost. It will certainly be far less costly than the increase in ticket sales from the extra 10,000 Spurs fans using TFL will bring.
Most street furniture station signage is generic it shows a rail logo and the word 'station' with directions, that's deliberate as the same signage can be used for any station, it's generic so it won't need changing.
It's a bit like Tesco doing a store upgrade and then charging the customers for the building cost ... that's never going to happen.
Spurs will no doubt make a contribution, but it won't be 14m not even close.