It's using violence against local people in order to displace them from their home and lands and then walling up your estate like some mini tyrant and corrupting local police in order to keep the masses away. Then planning further works on this land, to the point where local people have begun serious protests against him. Which is being met by further violence and intimidation. It's practically a modern form of imperialist land grabbing, except more bribery and corruption than flintlock rifles.
How far away from murder is that, on the morality scale? I would argue such exploitation is certainly not far off. But the point isn't that Joe Lewis is the exact same as the Saudis, it's simply that if we can tolerate people who are capable of this, we're maybe not in a great position to criticise Newcastle fans for accepting the Saudis after years of their club being borderline abused by Ashley.