They bought extraordinarily well to get Mane, Salah and Van Dijk.
Summer 2018 they bought decent enough, but they timed that injection of help extremely well.
Naby Keita’s been a bit of a bust. Not Ndombele bad but not a difference maker. Shaqiri was a squad player. Alisson is overrated and wouldn’t recoup his fee if they tried to sell him. Fabinho is brilliant and underrated.
But it filled the right holes at the right time.
Their actions were responsive to the FINANCIAL opportunity offered by winning major honors. Think what Liverpool’s revenue outlook and club value looks like today versus what it would be if they’d finished fourth in 2019 and 2020.
ENIC acts as if they can be 5th fighting for 4th forever and draw 62k at eye watering prices forever at profit-ensuring spending levels forever.
Forget the anti-sporting cynicism of it, they’re just incorrect.
The difference between the ENIC and FSG projects is that FSG understands and executes the business of running a football club better.