I believe it all ties into the system.
We need to control the game better up top like I say. If we are not taking those chances we have set the structure for the match. Tippy tappy around the box with no penetration.
Kill these games early and we dictate the game better imo. Including defensive structure.
The best example that comes to mind is Luton away last season. Richi missed two good chances in the first 15 mins, then we scrambled for a late winner.
Those early chances go in then we set up better defensively for the remainder of the match. Bringing them out more and giving us more chances on the break.
Oh, and of course the set pieces were an embarrassment last season. Hope we have worked on that.