"Investment" "investment" "naming rights" "investment"
That's what they told us when it looked like we dropped 60m on MGW after spending 55m on Kudus because it was so unbelievable we would do it.
Meanwhile
Woolwich dropping 65m on Gyokeres, 55m on Zubimendi, 55m on Madueke, 12m on Nogaard and 13m on Mosquero.
United dropping 63m on cunha and 71m on Mbuemo.
Chelsea dropping 60m on Pedro, 60m in Gittens, 30m on Delap, 30m on Estevao, 20m on Essugo and about to drop another 70m on Simons.
Liverpool dropping 120m on Writz, 40m on Kerkez, 35m on Frimpong, 70m on Ekiteke.
They've done such a number on us that they make us feel like we are lucky we would spend that sum on 2 players when our rivals are doing it regularly and nobody bats an eyelid.