• The Fighting Cock is a forum for fans of Tottenham Hotspur Football Club. Here you can discuss Spurs latest matches, our squad, tactics and any transfer news surrounding the club. Registration gives you access to all our forums (including 'Off Topic' discussion) and removes most of the adverts (you can remove them all via an account upgrade). You're here now, you might as well...

    Get involved!

Management ENIC

Latest Spurs videos from Sky Sports

ENIC In or ENIC Out


  • Total voters
    208
The sponsor that’s ditching us hasn’t been announced yet right? Hoping it’s AIA so we can take solace in the silver lining of binning that fucking red sponsor off. The fact that they’re Asian-based and we lost Son adds up too. Wishful thinking probably.

Adds pressure to these dickheads too, which is always a good thing. Hopefully they’ll act in the club’s best interest, do the right thing (they won’t) and sell.
They're going off the shirts and onto the training kits I thought?
 
Airfixx Airfixx , mate.
You've relentlessly backed ENIC for years, (in every other thread) , so it would be rude not to share your thoughts on this?
disappear GIF
 
If anything us failing, going down, will make ENIC cling on for longer.

I think they got rid of Levy and (supposedly) intend to invest bigger in the squad, pay higher wages, cos they want to fatten the goose for a sale. We'd been flailing for a few years under Levy and I think the whole restructure was done with the intention of making us top 4-5 regulars again and competing at the top to increase the value of the club and prep us for a sale.

Last think they want to do is sell low - the worse we are on the pitch the longer ENIC will be here. In fact I doubt they'll sell at all unless we're coming off the back of a strong season or two.
 
I know that and said as much. But they have had this coming for years, might be what actually wakes them up now they know penny pinching is costing them big time.
There's nothing to wake up from.

The problem is they do not have the capital to operate a top 4 PL club. It cannot be done in the current football economic reality in a financially sustainable way.

Their idea was to grow commercial revenue and build a stadium so net turnover was in striking distance of United. They did not foresee or account for Chelsea and City changing the game.

Their THFC shares account for 30-40% of ENIC's total value. No other ownership group has more than 10% of their net worth tied up in the football club. The other ownership groups have capital to burn on operating losses that ENIC simply doesn't.

There's no "waking up" from this problem. They just don't have enough money. That was what Levy meant when he said he wouldn't be missed until he was gone. Not that I want him back or indeed believe he deserves praise. But people seriously have underestimated the degree of difficulty of that job.

Its just that ENIC cannot succeed, period. They had a plan. The sands shifted beneath their feet. Until they sell, there's just no hope to be anything other than 4th-8th.

Focus on the cups.
 
Sponsors leaving Spurs probably has far more to do with Son leaving the club than our league position. Quite simply, without Son, Spurs have far less marketing appeal in Asia (a huge market). AIA's Main markets all in Asia Pacific, and Son is their Brand Ambassador.

Outside of Son, only 2 Spurs players have marketing deals

Madisson (minor UK deals, boots the chemist (lol) and LG tvs)
Richarlison (Calvin Klein)

Romero surprising has nothing and the rest of them only have boot deals.
 
Sponsors leaving Spurs probably has far more to do with Son leaving the club than our league position. Quite simply, without Son, Spurs have far less marketing appeal in Asia (a huge market). AIA's Main markets all in Asia Pacific, and Son is their Brand Ambassador.

Outside of Son, only 2 Spurs players have marketing deals

Madisson (minor UK deals, boots the chemist (lol) and LG tvs)
Richarlison (Calvin Klein)

Romero surprising has nothing and the rest of them only have boot deals.
Moving forward feel like Xavi's the one with big potential marketing appeal. Although he has to obviously massively step up on the pitch for that to become a reality.
 
There's nothing to wake up from.

The problem is they do not have the capital to operate a top 4 PL club. It cannot be done in the current football economic reality in a financially sustainable way.

Their idea was to grow commercial revenue and build a stadium so net turnover was in striking distance of United. They did not foresee or account for Chelsea and City changing the game.

Their THFC shares account for 30-40% of ENIC's total value. No other ownership group has more than 10% of their net worth tied up in the football club. The other ownership groups have capital to burn on operating losses that ENIC simply doesn't.

There's no "waking up" from this problem. They just don't have enough money. That was what Levy meant when he said he wouldn't be missed until he was gone. Not that I want him back or indeed believe he deserves praise. But people seriously have underestimated the degree of difficulty of that job.

Its just that ENIC cannot succeed, period. They had a plan. The sands shifted beneath their feet. Until they sell, there's just no hope to be anything other than 4th-8th.

Focus on the cups.
Great post

Could they pivot strategy and sell a minority stake to generate capital to compete?
 
Moving forward feel like Xavi's the one with big potential marketing appeal. Although he has to obviously massively step up on the pitch for that to become a reality.

Not sure Xavi is all that marketable. Holland isn't really a big market, and he doesn't really resonate the 'stereotype' of black mixed-race youth which is commonly portrayed in the media. Spence or Tel may be a better fit for marketing. Richarlison remains the only player on the current club list likely to get significant endorsements.

I'm actually very surprised that no football club has embraced the pink pound. An openly gay footballer would have every sponsor clambering and would have an endless list of endorsements. The predictable controversies and drama would have all eyes on the club and player - and would result in way more media exposure.
 
Stop being silly

Levy created this mess

The mess you talk about has been made even worse by Vinai and crew, if you read the article it seems like there's a massive disconnect between the sponsors and the club now, who's gonna fill that gap?

The stupidity of sacking him on the spot and not as least allowing him to do a handover and have a sitting CEO for a year or so was only ever going to end in one way I'm afraid.
 
Perhaps temporarily. It is possible we go down and back up again with ENIC, but I'd say even during and after that the fans protests would make them leave in about three years.
POK was talking about this on Rule the Roost today. He reckons they'll just get sick of all the negativity and anger among the fans and the Lewis kids will sell just to be done with it in a few years.

Think that's fairly plausible in around 2-3 years as you say. But will still depend on there being a viable buyer willing to pay the asking price. I don't think they'd be so desperate to sell they'd undervalue us and sell on the cheap.

If a buyer doesn't coming knocking they could always just do what Joe did, find a new Levy figure to run the entire club and go back into the shadows if they don't want to be in the limelight anymore.
 
Think that's fairly plausible in around 2-3 years as you say. But will still depend on there being a viable buyer willing to pay the asking price. I don't think they'd be so desperate to sell they'd undervalue us and sell on the cheap.

There is always a good buyer from an Arab oil nation available. The issue is that they don't feel uncomfortable enough to sell — I'd argue they have already turned down the best offers and will sell for worse offers if we get relegated, come back up, and the fans protest turning up to the stadium.
 
Back
Top