In case anyone needs to see that anything a corporation and government does morally is a load of hogwash the premier league is there to see.
HSBC in the U.K. talk about how we are not an island and are all preachy. In China they fully support the totalitarian CCP, in Mexico they help launder drug cash.
BLM, rainbow laces is just them understanding the market and the young and playing upto it to make money, nothing more.
The biggest problem in football is not the nasty fans in the stadium but the human rights violators in the boardrooms. If you want to preach fine, but you have to live by your virtue and a slave state is about as bad as you can be if you preach.
I know I sound cynical but I have worked in corporations and with marketing. It’s all very very cynical.