It's called a 'promo' y'know to promote the cause.
Same way KFC using dancing numpties in an avert is 'utterly pointless and meaningless' but it's about raising brand awareness![]()
KFC promote their brand as it will lead to higher sales
This isn't that, regardless of how much promotion and awareness they create it doesn't change anything - the owners can choose whether or not they sell.
This campaign is telling people they can "demand change".....they absolutely definitely can't