Per Alistair Gold on South Korea tour :
The north London club are the second most followed football team on TikTok, behind only Real Madrid. They recently passed 200 million impressions on the social media platform and 178 million of those were from South Korea, helped by Son's presence.
South Korea has become Tottenham's second biggest e-commerce market behind the UK, with the year to date sales only half of the UK and nearly twice as big as the USA.
Spurs have seized on the opportunity with initiative such as making the postage and packing costs similar to those offered in the UK and both matches in Seoul were watched by crowds mostly wearing one of the club's shirts, many of them the recently-released new season versions.
I knew South Korea was a big market for us, but its huge ........ and I don't see it going away quickly after Son retires - Liverpool still reaping the benefit of being a big team in asia in the 1980's .......