Yeah, it's a loss.
The club can't make a profit at current levels of player investment outside the Champions League, but it can't be in the Champions League without spending more money.
And so Levy gets into bed with the ESL, agitates to sabotage City, etc etc.
But at the end of the day Levy and ENIC don't believe in the economics of this business anymore, and so it's time for them to walk away with their multibillion pound profit and put the business in the hands of someone with a view to the path forward before the club's value starts declining.