Exactly! I don't know why season ticket holders aren't seated together. One of my friends sits two rows behind me, and she requested if she could be moved next to me, as it definitely is not a ST. They refused for whatever reason. It's this sort of inflexibility that doesn't help the situation.
The powers that be don't care who they sell the seat to, or even if the purchaser doesn't turn up.
I think they messed up the pricing badly too from the start. Where I sit in the south stand is the cheapest band and you can tell people bought their tickets there because of this, not because they want to sing and get behind the team. Add that to the 1882 section and it is why the south stand struggles.
I’m not one of these fans that says the atmosphere in the old place was wonderful every game either. We sat in silence in there plenty of times too. However, the new place feels a mess. I’m not sure the club want to face up to that either. Of course a successful team really is what makes the atmosphere good though of course.