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VirginiaSpur said:Merchandising and licensing. I'm going to play devil's advocate here. As a business major, one of the things that strongly attracted me to the club was the financial responsibility of its management. I fucking love it. Now, I think people are taking this a bit harshly, I don't think we're going to see Gareth Bale action figures any time soon (although I really fucking want a Gareth Bale action figure :biggrin: ) This entire article is extremely vague. Filming training? How the fuck do you sell that? I think what this article really means is that the club wants to more aggressively push for TV spots in big markets. You can't really do that directly, as the article mentions that they have little control over the TV rights, but you can get out there with strategic tours of the US, Asia, and Africa (have to say I don't see Africa working as well except as a foot in the door to African talent) and prod the networks into realizing that there are a lot more fans of the club out there than they realize. Hell, I can't catch hardly any games on TV unless A: We're playing Man U, Chelsea, or Ar***al, and B: They don't have anything else to broadcast. Illegal streams are all I've got. Most of these are shitty quality where it's hard to tell who has the damn ball except for where they are on the pitch. If Spurs can get aggressive in pushing their "brand" so that I can watch a damn game on TV once in a while, I'm all for it.k1ngs said:I'm not entirely sure how the club will make money out of a brand...
The rest of the article is on NDP which I think we can all agree on.
Babs said:Dru's gotta point, I think you talk bollox Flav, big sweaty hairy ones in fact x
cantsmilespurs said:Contrary to what Sky tells us, there is more to football than winning, points and money.
Flav said:Babs said:Dru's gotta point, I think you talk bollox Flav, big sweaty hairy ones in fact x
LESS money is the key, not selling tradition down the river to feed a beast that is always hungry and never satisfied.
Sure, but bear in mind that a lot of the stuff we fans have complained about in the past is brand-related.VirginiaSpur said:I think the hate comes from some of the implications the article makes. Specifically, the article speaks about subtly altering the "brand" through fonts, colors, and controlling the language surrounding the club. I don't know about you, but that last part tells me they'll start trying to stop people from saying yid. If their focus is on growing the brand in large markets, most people in the US aren't going to react favorably to fans identifying themselves as part of the "Yid Army." There's just a huge paranoia associated with racial issues here in the US, electing a black man president hasn't exactly changed that much.
I don't think this is about sticking up for the traditions of football, it's about not abandoning the club's history for mass-market appeal. Yes, the club needs cash flow, but they don't have to abandon their identity in the process...
I agree with this completely, I think it fits very well with what I was saying.coalhada said:Sure, but bear in mind that a lot of the stuff we fans have complained about in the past is brand-related.VirginiaSpur said:I think the hate comes from some of the implications the article makes. Specifically, the article speaks about subtly altering the "brand" through fonts, colors, and controlling the language surrounding the club. I don't know about you, but that last part tells me they'll start trying to stop people from saying yid. If their focus is on growing the brand in large markets, most people in the US aren't going to react favorably to fans identifying themselves as part of the "Yid Army." There's just a huge paranoia associated with racial issues here in the US, electing a black man president hasn't exactly changed that much.
I don't think this is about sticking up for the traditions of football, it's about not abandoning the club's history for mass-market appeal. Yes, the club needs cash flow, but they don't have to abandon their identity in the process...
E.g. red on the shirt. To the marketers who get the sponsorship in, it's not a big deal, but to us... part of the Spurs identity is "not red".
Another part is "is white and navy", which yellow doesn't fit with, so getting shot of it is a step in the right direction.
If club suits in the past had thought more about "does this decision follow the values of Tottenham Hotspur?" we might have been spared brilliant ideas like George Graham.
The main thing is that - as they appear to be doing - you look at the club and identify what the the existing, tradition values are, and get rid of the stuff that doesn't match that, as opposed to picking some goals at random and changing everything to fit your new amazing ideas.