Yeah it's clear that Woolwich could make that claim to Oshimen and he would buy it.
Finished runner up last two seasons and spent 100m on Rice etc. They are able to sell the idea that their target is to win the Premier League next season.
We target young players and sell them a project. They know they won't win things here but we give them the platform to get a move to a Bayern or Madrid or City. They have time on their side so they don't mind if they don't get a trophy in the next 3 years, if they perform well enough they will move to a club that wins eventually (as long as they don't have Kane's brother as an agent). We'll likely see this with Romero moving on next summer.
Every now and then you strike gold with a young group like we did under Poch and we came close to winning things but that was more by luck than design.
It's clear the "project" is just to keep us in and around the top 4. The board are not desperate for silverware like other clubs. It would be nice to have but doesn't really change much for them.
Totally agree