I think you are right. With all the NFL/concerts/boxing going on there calling the stadium anything other than the ‘Tottenham Hotspur Stadium’ would be a missed opportunity to promote the club brand worldwide. Any naming rights deal would have to be enormous to give up that promotion.Read the post again. I said the reason we may have not signed a naming rights deal yet may be because keeping the Tottenham Hotspur Stadium name might be worth more to us than what a naming rights deal would net us. Once it gets to the point that it's not, then it makes sense to sign a deal.
Shirley not that outlandish, no?