I don't disagree, but we need a better organizational structure to support these efforts in my view. We have not had a coherent transfer policy in place for some time, or it least it seems that way, last summer notwithstanding.I agree yes but you have to look at the flip side. We compete for four Champions League slots in the most competitive league in the world regarding those four positions. Liverpool are incredible st the moment, Man U one of the wealthiest money spinners, Man City owned by someone with silly bollocks money and Chelsea owned by a guy who has nonchalantly forked out a fortune, along with the £240m loan he gave them last year. We have Woolwich who despite us overtaking the, in revenue this year financially dominated us since what was it 1997 that kind of time? Plus we have new money clubs like Leicester, Everton and Wolves (owners are insanely rich) and even the likes of Sheffield zunited these days, owned by either King or Prince Abdullah so you know where they are heading.
We all have our own opinions on the matter, some say spend, some say be prudent but to be cautious with spending whereby you don't have to sell at a discount to stay in the black just makes sense to me.
Be ambitious yes but then I see a commitment to spending up to c£150m in the summer as being ambitious (£62m for Ndombele, c£50m Lo Celso, C£25m Sessegnon, £10m Clarke) as being so. Investment is required but I just don't see how we can focus on mad spending like others do due to their circumstances.
The revenue made this year is skewed by our run to the final, that's probably aced a further £30m-£40m onto what we expected so we can't commit to long term purchases + wages like it is a given this will occur each season. I think we need to be braced for a 2-3 year building spell, to go and buy 4-5 big players at once just comes with too much risk.
Mousa Dembele, Kyle Walker, Danny Rose, Jan Vertonghen, Erik Lamela, Chirstian Eriksen, Hugo Lloris and Harry Kane were all here before Poch was hired.
Eric Dier and Ben Davies arrived before Poch's first game and Dele was bought in January his first year. Son Heung-min, Toby Alderweireld, and Kieren Trippier the summer after that in 2015.
Harry Winks was an academy product and basically the only one Poch successfully brought into the first team in five years.
After the summer of 2015, we have bought 3(!) players that are regulars today: Sanchez, Sissoko and Lucas. Over seven windows. We also never properly replaced Walker or Dembele until it was far too late. The rosters of City, Liverpool, etc.. look nothing like they did 5-6 years ago.
This is a combination of multiple factors (Levy, Poch, scouting, structure, etc..), but really what it means is that we don't have the personnel to manage a club of this size when it comes to player acquisition. The only way to survive without the extra money from the Champions League, both prize and sponsors, is to recruit better and we don't seem to have a strategy to do that.