I doubt it's Levy or Mourinho.Kind of feel like they simply act as directed by the club, not like they find out on tribalfootball that we've signed a deal with Dulux and decide whether they feel like releasing a tweet about it.
I do wonder though on a semi related topic, at what point did it become necessary for football clubs to have official paint suppliers? And how many Spurs fans are going to rush out and buy Dulux now that wouldn't before? More than the number or Woolwich, Chelsea and West Ham fans that will now deliberately not by Dulux because of their association with us?
They almost certainly outsource the Social Media to a third party who have certain criteria but generally carte blanche.