I was referring to Sports Direct - I don't know where you got Newcastle Brown Ale from in my post, who I believe sponsored Newcastle some time ago. Leciester has King Power and also got in trouble with FFP in the Championship. I am not here to defend City but whether you like it or not, they have a sustainable business model. Leicester does not. That is all I am saying. Citeh's income is not a lie at all. A part of that is sponsorship. Citeh would be able to find sponsorship at the same or higher level currently.
Sorry, because I was talking about City's shirt sponsor I assumed you were talking about Newcastles.
I guess the big difference here, is that Cashley wasn't ploughing billions into Newcastle o make them win nor was he claiming the Sports Direct Arena deal was making them loads of money. If anything, he probably did that to advertise that rather than make Newcastle any money.
