I'm no fan of the kit... or the price inflation of them seemingly year on year, but I don't quite agree with this.
Our 'regular' one: £84.99
Find the Tottenham Hotspur 2024/25 Stadium Home Men's Nike Dri-FIT Football Replica Shirt at Nike.com. Free delivery and returns.
www.nike.com
Liverpool's 'regular' one: £84.99
Find the Liverpool F.C. 2024/25 Stadium Home Men's Nike Dri-FIT Football Replica Shirt at Nike.com. Free delivery and returns.
www.nike.com
Weirdly, the only reason you can buy the Liverpool kit a little more cheaply is because their official website sells it for £80. Very surprising that they do so, and would be surprised if almost any other clubs would.
Hell, if you look at Chelsea's kit for
last season (i.e. 23/24), it's selling for £84.99 too which is in fact five pounds higher than the £79.99 RRP for our equivalent shirt.
Find the Chelsea F.C. 2023/24 Stadium Home Men's Nike Dri-FIT Football Shirt at Nike.com. Free delivery and returns.
www.nike.com
Adidas, for comparison, appear to be £80 for their regular 24/25 kits across the board (and £110 for the 'authentic' ones compared to Nike's £125). While I can get on board with complaints about ticket pricing decisions etc by ENIC and co, I think this is simply a Nike issue.