I just read the THST meeting and yes, he did say that but that meeting and his answers has me convinced that ENIC have no intention on chasing trophies whatsoever, some of the other answers (inbetween the bullshit PR responses) make that VERY clear.
Let me show you what I mean.
Ok so first off he was asked what the strategy of the club is going forward to which he replied:
"DL felt It was important to consider the journey as a whole since ENIC took over in 2001. The Club now has the best training facilities and the best stadium in the world and has spent 13 out of the last 14 seasons in European competition.
The Club is run in a sustainable way, for the long term, DL believes the Club has something unique. Two major projects have been completed and more than ever it has the capacity to move to a higher level on the sporting front.
DL said that no Club has a divine right to win a competition or to be in a competition, but stressed THFC are in it to win"
Ok, sounds positive so far and promising, nothing of what he said is inaccurate and he's saying the right things about the future, like we can move to a higher level on the sporting front now and that we are "in it to win" but what follows seems like it's in direct contradiction to that.
So then DL was told that that fans were not judging transfer policy on one or two windows, but over a longer period when it seemed Spurs were unable to do what other clubs did, to which DL said.
"DL responded that Spurs has a net base spend of £200m in the last four years on players but maintained there is little correlation between money spent and winning "
First of all, that "net base spend" is wildly inaccurate, anybody who can do math knows that simply isn't true, at all (if someone cares to prove me otherwise, they can.)
Also his assertion that there is little correlation between money spent and winning, is also, inaccurate, look at the PL champions over the last 10 years, what do they all have in common? (Leicester aside) this is essentially the first sign of Levy saying "we aren't going to change our strategy" and this is why I am pessimistic about them changing their stance, despite what they keep telling us, basically, I think he's bullshitting. Also, he continues to complain about the obsession with high money transfers but is happy to benefit from them?
Anyway, moving on.
He was then asked about wages and transfer policy, specifically why we didn't sign a striker
MC asked why the Club is in a position where we have only one first-team striker
"DL said there are lots of attacking players in the squad. The club was disappointed not to be able to bring in another striker but pleased they were able to bring in another attacking player in the recent window"
I mean, this is pure deflection, he can say "the club was disappointed" but the reality is, he himself signs off on transfers and this is the reason I am skeptical about what they say in regards to ambition, he literally deflects away from us not doing business by simply saying "we got another attacking player" but that wasn't the question asked, the question asked is why do we only have one first-team striker.
He was then asked about how player recruitment works, which for me, is the most telling part of what's going wrong and why we need a DOF if we are to have any success under ENIC.
"DL explained that the process is unchanged. The Chief Scout – Steve Hitchen; the Head Coach - Jose Mourinho; the Chairman – DL; the Head of the Academy - John McDermott (if it concerned a youth player) along with the Head of Football Administration – Rebecca Caplehorn – were involved in the process.
SH and JM would discuss what areas needed strengthening and who might be an option, considering age, salary expectations, nationality, language etc.
The list would be narrowed down and then presented to DL
The list would be put in order and they’d then see what was possible
DL stressed how difficult it was to do a transfer both in and out, especially considering that the liquidity in the market has decreased.
The bolded stands out as a huge issue, simply because Steve Hitchen and (insert manager here) have already clearly communicated which players are viable under our structure, that list is then taken to Levy and HE orders that list and HE "sees what is possible" that is the issue here, Levy is the be all and end all when it comes to who we sign, it isn't what's best for the team, it's what's best for business, we need a football man and someone who knows talent in charge of that decision, that's why a DOF is an absolute must for me going forward.
This next part is why I question people when they claim the stadium means we will get huge investment in the squad now and that's why ENIC deserve more time, because what Levy says next contradicts that completely. When asked about the clubs financial position going forwards he was asked...
Many fans recognise how well the Club is run from a business point of view, but wonder why they are still hearing that Spurs can’t really compete on field.
To which Levy replied...
DL asked whether ‘compete’ meant spend lots of money? He re-emphasised that he doesn’t believe there’s a direct correlation between winning and spending money. It’s about making the right decisions
Funds were ring-fenced for the summer however not qualifying for Champions League would have an impact all round
Now, I ask you, does this sound like a man, or a company, that seems like they are going to go hell and leather to try and secure top talent and win us trophies in the immediate future? He hasn't given Jose targets for the season, such as finish in a CL place but is now also saying if we don't then transfer funds will be impacted?
This right here is the clearest example of him essentially telling people that the plan has NOT changed, it is going to remain as it always has done up until this point because that's the business plan that has left us in a healthy financial position, THAT is the priority, a healthy financial position for ENIC, the priority is NOT taking risks to try and compete at a higher level, which is what huge spending for ENIC is, too much of a risk, it contradicts his "in it to win" comment, he is misleading supporters imo.
Levy is against the idea of spending to win, he keeps reminding us of that in EVERY interview, which is what modern football is, like it or not it DOES have a direct correlation when paired with a good recruitment strategy, that's the key, high money + good recruitment strategy = on field success.
But you do need both, not just "the right decisions" as Levy puts it, you also need to spend on top talent, not speculative lower priced players, this is why I think people are going to be very upset in the summer, the worm is going to turn imo.
The last part on defining success:
MC asked, in the context of a trophyless decade, what success would look like in five years?
"DL said he wanted to win, but also wanted the Club to still be here for future generations – competing in domestic and European competitions at the highest levels"
The but is the keyword in that sentence, just earlier he was saying we are "in it to win" now he's giving us a "but" and that "but" is that ENIC will not break the bank to make sure we WILL win trophies because he "wants the club to be here for future generations" and what he means by that, imo, is that he wants profits to continue for future generations and is more than happy for the club to consider being in domestic and european competitions as a success because that = profits.
We know this to be true because just before he was asked about dividends not being paid to shareholders and the reason behind that is because
"the expectation was that income reinvestment would grow the equity value"
In other words, happy as long as the equity value is growing...right there in black and white, this is why I do not believe they have any intentions whatsoever of chasing trophies and that PROFIT is the main and only motivation.
NorseYid
said it earlier and I thought it was perfectly put, I will repeat what he said here.
"Money is invested into tangible assets, not football operations. On the contrary, the football ops are financing the asset development, e.g. the real estate projects.
Spurs are being run by investment bankers as an asset company. Not as a football club. The football club is just there to create money to increase the value of the company itself, not the other way around."
This is why people, like me, are worried about the future of this football club under ENIC, the football appears to be secondary to their own financial desires, I don't want this club to become ENIC FC, the entertainment venue, a place where a football club used to be.